If you want an attention-grabbing hook to your emails, start writing them through the lens of these 7 areas:

And it works regardless of what you do, who you serve, what you sell or where you operate.

How do I know?

Well, in an email sent by Nicolas Cole, author of Snow Leopard: How Legendary Writers Create A Category Of One…

He said that “almost all of the Top 444 best-selling business books of the past 20 years can be organised into those 7 buckets.”

Nicolas Cole is a prolific online content creator who talks about making a living writing online.

He knows a thing or two about what people want to read.

So, if these are what humans want to read, let’s play to their interests.

I figured the same theory works for email subject lines, hooks and blog posts.

Let’s try it out:

Personal Development - How to write high-converting sales emails in 2 hours

Personal Finance - Why hiring a copywriter will lose you money

Insights/Thinking - 7 attention-grabbing topics for any kind of content

Leadership - Why I think email marketing is the best way to drive more sales

Case Study/Allegory - I helped my client get $77k from just one email. Here’s what I did.

Functional Excellence - How to be your customer’s #1 choice, without spending on ads

Relationships - I cried for the first time this year. Here’s what happened.

Not perfect, of course.

But definitely a good starting point to generate more ideas.

Give it a try and let me know how it goes.

And if you’re interested to weave these into your sales email, head over to:

alexkopy.com/work-with-me/