Lately, I’ve been circling around the idea of launching a productized service.
The kind of offer where you say:
“This is what I do. This is what it costs. Thank you very much.”
No hourly rate negotiations.
No custom proposals.
No scope creep emails that start with, “Quick question…”
And honestly, that idea is starting to sound very appealing.
It takes so much stress off the table.
I’m no longer reinventing my offer every time someone shows interest. I just point them to a page.
They read it.
They decide.
I deliver.
The more I build lifecycle flows for e-commerce clients, the more I see how well this could work.
Most brands don’t need a full-blown CRM strategy.
They just need a few key automations set up well:
A welcome flow
An abandoned cart sequence
A winback or post-purchase series
I’ve done enough of these to know exactly what’s needed. The logic, the timing, the copy structure…it’s all second nature now.
Which makes it perfect for productization.
There’s little reason to go back and forth about the scope because the scope is fixed upfront.
And it avoids the awkward dance of “how much does this cost?” followed by “what’s actually included?” followed by “can you also just...?”
That said, I know it’s not a forever solution.
Productized services are great for a very specific problem with a very specific solution.
But they have limits.
They don’t leave as much room for deeper strategy or custom work.
And they don’t scale infinitely, unless you build systems (or a team) to handle delivery.
But still, I keep coming back to it.
Because in seasons where I want clarity, cash flow, and fewer headaches?
A productized service might just be just what I need.
But for now, here’s a tailored package service for you:
