👆 That was the subject line I used when I applied to write for Stacked Marketer.

In case you’re unfamiliar, Stacked Marketer describes itself as:

"We will make you a smarter marketer for free. Delivered fresh every weekday, our carefully curated digital marketing news, tech, and actionable advice can be consumed in 7 minutes or less."

Their emails are quick, clever, and packed with just the right amount of humoUr to make even dry marketing updates enjoyable.

Honestly, writing those marketing update blurbs sounded like a blast.

So when I saw that they were looking for a copywriter to do that, I jumped on it.

There was just one problem…

That interview process might have already started because the role posting has been up for awhile now.

Still, I went for it.

I submitted a cover letter that mimicked their email style.

I used the same style of subject lines, copied their existing images, formatting, tone, and voice, but also weaved in a bit of my personality and skillset.

It looked so much like a real Stacked Marketer email that you could mistake it for one of their newsletters.

I had a lot of fun writing it, and the hiring manager loved it. So much so that, even though the role was officially closed, they decided I deserved a shot!

I’ve always put serious thought into my cover letters.

The last thing I’d do is send a cookie-cutter version that looks just like everybody else’s.

This approach has earned me similar compliments (and interviews) from companies like Lemonpie (a podcast PR & booking agency), various marketing agencies, and hiring managers.

But what I do is not really a secret.

I just make sure every cover letter is light-hearted, unique, and relevant, all while showcasing my skills.

This is the same thought process I use when writing sales emails, landing pages, and ads.

Most content out there is a carbon copy of something else. But when you put a unique spin on it, people notice. It’s worth doing, especially when everyone is inundated with ads and emails.

Of course, standing out consistently isn’t easy.

What’s helped me is adopting a light-hearted, cheeky persona while writing. It takes the pressure off. Instead of creating something “perfect” or “serious,” I focus on making it fun and engaging.

Want to see this in action?

Check out the welcome email I recently created.

It’s a spin on an old email you might recognise. But since it’s a welcome email, you’d only see it if you signed up for my newsletter again with another email address, which I don’t recommend.

So, if you want me to send it to you directly, let me know.

There’s even a 24-hour bonus inside, which you can still qualify for if you follow the instructions I included.