How do you write about something that, at first sight, feels impossible to write about?

I get that sometimes with John Bejakovic’s Daily Email Habit.

Context: It’s a paid service that sends you a prompt you can use to write content.

The irony is that these prompts are supposed to help me get unstuck, handed on a silver plate, ultra-specific, and designed to spark ideas.

But some days…I’ll work on the prompt for 10 minutes…20…30. Racking my brain. Still nothing.

I’ll flip through my notes for inspiration.

I’ll jot down 10 random ideas just to see if there are any good ones.

But the more I keep up with this habit, the more I feel that there isn’t a truly impossible prompt to write about, no matter how irrelevant it feels.

I can always come up with something.

It’s just a matter of sitting with it, thinking deep enough, or long enough until my brain coughs something up.

“Long enough” is usually much shorter than you think.

It just feels long because deep critical thinking is hard work, plus AI and social media and the times we are in right now prioritise speed over everything else.

The more I crave for fast and easy, the less creative - and satisfied - with my work.

Not quite intuitive, is it?

When we’re short on time, we want everything to be done quickly.

But rushing often blinds us to what we could create if we gave ourselves just a little more space to tinker.

That’s why I say the real superpower is the ability to snap into focus laser fast.

So maybe you’re working on a sales email. Or a landing page. Or even a Facebook ad.

You’ve got a thousand templates and swipe filees in Google Drive. You have ChatGPT in a new tab ready to spit out something “good enough.”

And yet…you might feel it’s not good enough.

Chances are, with just a bit more staring, tinkering, or circling back, your brain will eventually find a way.

Often, the result ends up more satisfying than you’d expect too.