When I was in secondary school more than 20 years ago, I joined an entrepreneurial challenge.

The goal was simple: create something and pitch the idea to a panel of judges.

I worked as part of a team and used Visual Basic (an old-school coding language) to develop an application called Virtual Waiter.

The idea was that customers in a restaurant could click menu options on a screen to place their orders, which were sent to the kitchen, and at the end of the meal, the orders are sent to the cashier….so yes, pretty much what many restaurants have today.

But back then, it felt groundbreaking to me. I was excited by the thought that this could make ordering easier for restaurants.

I didn’t win the top prize, but the idea of creating and building stuff stuck with me.

These days, I build lead magnets for my business. More recently, I’ve started experimenting with AI mini-tools, things like headline analysers.

Building things is fun, but there’s no guarantee they’ll take off, even with solid market research.

Still, learning to build is a skill worth developing.

It takes patience, but the rewards come over time. Because one day, one of those creations might take off.

And even if none of them go as planned, at least you’ve made something you can call your own. An asset.

Email marketing works the same way.

You have to be persistent. Keep going even when there are no immediate sales or engagement. Most people are silent consumers, even online.

But every email you write is an asset. It can be repurposed into a lead magnet, expanded into an article, or used as the foundation for a blog post. The possibilities are endless.

So my advice?

Approach email writing with a builder’s mentality.

That way, writing copy for emails, blogs or ads won’t feel like a chore. You might even start to love it.