A week ago, I posted a shorter version of my Mejunctivitis email on LinkedIn.

In case you missed it, I joked about a made-up condition called Mejunctivitis.

It’s a rookie copywriting mistake where the writer goes on and on about themselves instead of focusing on the reader. It’s a playful twist on a classic copy problem.

The post performed surprisingly well, getting more reactions than usual.

But I also got my first non-generic comment that could’ve come straight from the “Ackchyually Guy” meme:

Thank you, doctor, for taking the joke too literally.

Except…this wasn’t a doctor, just a copywriter who stumbled across my post thanks to LinkedIn’s algorithm.

And while the joke clearly flew over his head, his comment was actually good news for me.

It proved the post worked.

It got one of my highest reactions and, more importantly, it reflected the kind of content I love creating. Playful, engaging, and a little offbeat. Not the typical staccato-style posts that I’ve tried writing but felt like serving Pringles…popular and easy to consume, but missing the depth and heart of homemade chips.

I’ve always been a fan of injecting playfulness into copy, so it’s not boring to read.

The first time I saw this idea was in Mark Ford’s Copy Logic. In it, he talks about keeping readers engaged by checking whether the copy fails the C.U.B. check:

If I remember correctly, the book says going off on tangents is a surefire way to be boring.

So, talk about things your readers find relevant and interesting. That’s why great copy often focuses on pain points, which matter to the audience.

Another way to keep things fresh is by adding novelty. In copywriting circles, this is called infotainment.

Novelty triggers dopamine in your readers, snapping their attention back to your words.

It makes copy fun, memorable, and at the same time, drives more sales and conversions.

But don’t confuse infotainment with endless jokes or forced humor.

It can mean sharing:

Infotainment also gives your promotions longevity.

You can send email after email without readers feeling like they’re being spammed.

If that’s what you want, here’s my last deal for the year:

I offer commission-based promo writing. I’ll write your entire email campaign, set it up, and only take a small cut of the sales generated during the promo.

It’s a fuss-free way to get more sales from email, especially if you’re too busy or unsure what to write beyond pitching the offer.

Write to me if you’re interested.

But if you’re not sure you follow…I’m happy to hear your complaints or your corrections about my content.