I'm currently reading $100M Leads by Alex Hormozi.
When I'm done, I will summarise my thoughts about the book—what I liked about it and what I disagree with.
In the meantime, I'd like to share a hack I picked up while reading the first few chapters.
Alex encourages a no-scheduling policy to increase the quality of the articles.
Ouch!
As a scheduler of content, I feel attacked.
Every time I write an article, email campaign, LinkedIn post, or anything that gets posted online, I always, always, always schedule it.
I do it just in case I need to change something right before I hit send.
It also gives me a sense of security, knowing that I have a backup plan in case my brain suddenly tells me I screwed up.
But after reading Alex's suggestion, I thought there was plenty of value in it.
You see, when I don't schedule, I know there's no turning back once I hit the post button.
That moment of “this is it” makes me hyper focused in making sure what I write is correct.
But the most important benefit of all is that I overcome perfectionism.
Scheduling a post gives me an excuse to leave work for later, which tricks my brain into thinking I can afford to be lazy.
I find it to be a great way to write faster and publish more content.
And just as he said, the quality of the work will increase.
So, if you're also writing online, stop scheduling your work and see the kind of positive pressure it gives you.

