I was reading a car thread on Reddit the other day.

Someone was worrying that their car wasn’t spacious enough.

One of the top replies:

“When you buy a car, buy it for the 99% use case.”

In other words, choose based on how you’ll actually use it most of the time,
not for once-in-a-while scenarios.

Say you’re eyeing a 7-seater “just in case” you take the whole family on road trips.

Sounds reasonable...until you realise those trips happen maybe once or twice a year.

But our brains hate missing out.

So when we’re faced with a decision, fear kicks in.

We start imagining every rare edge case, no matter how unlikely.

When I was much younger, I got stuck in the elevator a few times. Now, even as an adult, some part of my brain still imagines the cable snapping. It’s not crippling but it’s there.

That’s how our minds work:

We confuse what feels likely with what is likely. And the 1% becomes louder than the 99%.

One screechy violin note cuts through louder than a dozen smooth ones.

So here’s the trick I’ve learned:

Before you commit to something new, do a time-needs audit.

Figure out your 99%.

Because once you know that, you’ve got your passport to make smarter decisions.

And if you’re 99% sure your business needs email marketing…

…to grow revenue, increase conversions, or run quiet background campaigns that catch missed sales, I’m here to help.

I can help you set up the right flows, write high-converting promo emails, and get your automations doing their job.

Here’s where to go: