When I was younger, I wrote on Blogspot back when blogging was still a thing.
I didn’t care if anyone read it.
I just wanted a place to dump thoughts I couldn’t share in real life.
Writing without an audience was liberating. You could say anything.
But once you write with an audience in mind…once you start thinking like a copywriter…you start worrying:
This needs to be original; otherwise, no one will pay attention!
In Steal Like an Artist, Austin Kleon cites the French writer André Gide:
“Everything that needs to be said has already been said. But, since no one was listening, everything must be said again.”
If you need more proof:
Tech tutorials promising “20 hidden iPhone tricks,” but read through Apple’s documentation and you can probably find them
Streamers and content creators watch video clips and simply react to them
Copywriting courses keep popping u,p even though the industry is saturated with them
Dig a little deeper and you’ll even find entire businesses built on aggregating content.
That’s already a powerful tip for never running out of ideas:
Take something interesting, write about it, rinse and repeat.
Do it well enough and you could have the next Morning Brew or Daily Dose of Internet.
“Reposting” works—if you can add your voice and worldview to it.
So if you ever find yourself dry on content ideas, remember this: borrow, remix, and add your take.
You’ll never run out of fun, interesting, and yes—profitable—email ideas for your list.
