Write like this if you want people to pay attention:

Use double-space.

One sentence per line.

No more than five or six lines.

Sounds like a haiku?

You're doing it right.

🤔

Too Short, Need More version:

That is how Nvidia CEO Jensen Huang expects employees to write their emails.

Former Nvidia workers say Huang's emails are typically concise, with a strong emphasis on getting straight to the point.

He expects his employees to communicate in the same manner, trimming any unnecessary details.

But don't do this if you're writing marketing emails.

Because sometimes?

People prefer to savor a hot, delicious, and flavorful dish that not only satisfies their hunger but also nourishes their souls. Like a rich, creamy risotto with perfectly cooked mushrooms and a hint of truffle or a tender, slow-cooked beef stew that melts in the mouth. These meals offer warmth, comfort, and satisfaction.

Things a 5-minute meal replacement shake simply can't provide.

In marketing, your audience often craves this same depth and richness in content.

They want to be engaged and immersed, rather than quickly rushing through a brief, skeletal message.

So tell stories. Use humour. Tease your audience. Give away valuable insights.

Length of copy doesn’t really matter, as long as you’re words are entertaining enough.

Brevity is key in some contexts...

But taking the time to craft a more detailed and engaging email can make you sales and build trust at the same time.

To see how I can help you with that, check out: