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Sticky Marketing

An email copywriter’s quest to find out who, what, why, when and how marketing sticks.

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The *Invisible Asterisk* behind every piece of marketing advice

Mar 14, 2026

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4 min read

The *Invisible Asterisk* behind every piece of marketing advice

Alex Ko
Alex Ko
Extreme Framework: The easiest way to generate tons of content ideas for emails?

Mar 4, 2026

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4 min read

Extreme Framework: The easiest way to generate tons of content ideas for emails?

Alex Ko
Alex Ko
I used Claude as my weightlifting coach and this happened

Feb 13, 2026

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4 min read

I used Claude as my weightlifting coach and this happened

Alex Ko
Alex Ko
Why I don't use deadlines, and why you shouldn't either

Feb 4, 2026

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5 min read

Why I don't use deadlines, and why you shouldn't either

How I am more productive without using deadlines

Alex Ko
Alex Ko
Steal your way to more email sales

Aug 25, 2025

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2 min read

Steal your way to more email sales

Alex Ko
Alex Ko
How to write the impossible

Aug 21, 2025

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3 min read

How to write the impossible

Alex Ko
Alex Ko
How I scraped through audit life even when I'm bad with numbers

Jul 18, 2025

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2 min read

How I scraped through audit life even when I'm bad with numbers

Alex Ko
Alex Ko
Sometimes, you just got to do it

Jul 15, 2025

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3 min read

Sometimes, you just got to do it

Alex Ko
Alex Ko
You can't fix procrastination, but you can lean into it

Jul 11, 2025

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3 min read

You can't fix procrastination, but you can lean into it

Alex Ko
Alex Ko
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Sticky Marketing

Sticky Marketing

An email copywriter’s quest to find out who, what, why, when and how marketing sticks.


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